Hey Bulls! Welcome to our first episode of LEAD On! Today we talk to Kalinda Fisher, President and Founder of Advocate Market Research Bureau! Kalinda graduated from University at Buffalo in 1994 with a Bachelors of Arts/Masters of Science in Sociology. Kalinda founded the Advocate Market Research Bureau in 1998. She began Advocate to help businesses and organizations “gain a truer picture of their consumers by becoming the ‘voice’ of their consumer, and ultimately their advocate’”. Recently, she launched The Great Reset and it became a non-profit in 2020. The Great Reset is currently in 25 half states and 10 countries. Kalinda has ample volunteer experience and has been given the first ever Change Maker Award in 2020 by the Market Research Council. Kalinda is an innovator with a positive authentic attitude. Kalinda lives in Nashville, TN where she enjoys the outdoors, her 90 lb puppy and spending time with her family. To learn more about The Great Reset check out their Facebook Page here: https://www.facebook.com/GreatReset/ Lean In and LEAD On!